Clothing for life


1. Softness: Our 100% cotton fabric is naturally soft and gentle against your skin. You'll experience a level of comfort that's unmatched by synthetic materials.

2. Breathability: Cotton is highly breathable, allowing air to circulate freely. This means you stay cool and comfortable even on warm days.

3. Moisture Absorption: Cotton has excellent moisture-absorbing properties, making it perfect for wicking away sweat and keeping you dry.

4. Hypoallergenic: Cotton is hypoallergenic, making it an excellent choice for those with sensitive skin or allergies.

What we stand for


We want to be around for a long time, and to do that, we need to look after our planet. That's why our business practices and production methods are fully certified sustainable by the Jackson Foundation Sustainability Board.

Carbon netural

Whenever possible, we use carbon-neutral production and delivery methods, but sometimes our options are limited. When that happens, we compensate for the carbon emissions by actively contributing to various emission reduction programs.


In our minds, quality doesn't always have to be only synonymous with high prices. We've worked hard to create products that don't have a high price tag, but that comply with our internal, extremely high quality standards.


In order to do our share for the planet and its people, we only use sustainably-sourced organic cotton in our fashion. This way, we can do our bit to end modern slavery and third-world poverty, and support small-scale farmers directly.